THE CLIENT
Energy storage, whether initially collected from solar, wind, or hydro, will be critical to ensuring our energy sources can be utilized to their fullest extent while being sustainably managed. Fluence is an energy storage platform that works towards a world of cleaner and more efficient energy storage.
THE GOAL
Fluence approached me with a half-started report that was just missing something. The graphs were flat, the design was boxy – it didn’t encompass who Fluence was as an organization. It lacked the ability to succinctly and intriguingly show how they’ve achieved their sustainability goals in 2022.
EMBRACING THE BRAND
The classic “bend” of Fluence’s brand is a signature part of their visual style. I decided to pull this in as a visual element to bring some movement and visual interest to the report, and made lots of different use cases for it like photo frames, graphical elements, and section headers.
TRANSPARENCY THROUGH REPORTING
Fluence does an incredible amount of reporting to ensure they are living up to their sustainability standards. It was important to organize the data in ways that were easy to understand and visually engaging. We wanted audiences to see how transparent Fluence is when it comes to reporting and sustainability.
