Abatable is a carbon-offset company based in London that enables their customers to invest in climate programs and initiatives that are both easy to understand and truly impactful. To achieve this, they created their online marketplace for customers to purchase high quality carbon credits, either individually or within a portfolio of carbon credits structured based on the company’s goals.
The team at Abatable approached me wanting a way to effectively communicate their various projects to customers. They enable projects that utilize conservation and reforestation, blue carbon and direct air capture, among other carbon mitigation techniques. To help customers better understand what these projects encompass, they asked me to create an icon library for them that acts as a visual identifier for each. With these detailed icons came a set of simpler icons for smaller uses.
In addition to the project icons, Abatable wanted a set of icons they could use to express the impact their projects are having. This was a way for them to showcase the benefits to the communities, people, and resources of the project. Adding color to these became a fun addition to further create an identity for each impact icon.
Lastly, Abatable wanted a globe illustration to represent their world-wide network of carbon projects. It was important for them to have the hexagon shape be the basic shape that created the map, so I built a custom map made of hexagons and used the 3D tool in Adobe Illustrator to wrap that map around a globe shape. And by filling in some of the hexagons, this created the perfect representation of carbon projects all over the world.
Abatable needed smaller version of these icons to use on supporting imagery and labels. This was an exciting opportunity because it challenged me to whittle down the original icons into their purest, simplest forms, while still getting the point across.